Flou: the leader in ‘design for sleep’ since 1978
A decisive turning point in the history of the modern bed came in 1978: in that year Flou was founded with the specific aim of revolutionizing the bedroom and creating a new “sleep culture”. It is the time of great changes: women are discovering the world of work for themselves, houses and apartments need multifunctional spaces, the desire for a freer and better life arises. The bedroom becomes a dynamic place, the bed shakes off the traditional “always white” image and takes on colour. Ahead of its time, Flou presents Nathalie, a bed born from the genius mind of Vico Magistretti. In addition to the innovative design and the possibility of being able to buy it "ready to sleep", Nathalie adds another great practicality: a small gesture and it's like new...
La Cultura del Dormire
“The bed is where the future is born, where married life takes place, where family is formed and where plans are made for the next day. I still think the same way today as I did when I founded Flou”. In this sentence of the founder Rosario Messina, who died prematurely on March 9, 2011, lies the true essence and soul of Flou.His extraordinary professional and private life became was honored with the prestigious "Cavaliere del Lavoro" (Knight of Labour) award presented to him by the President of the Italian Republic in June 2008. Born in Aci Castello in Sicily in 1942, he managed the family after the early death of his father, a farmer. Very young, he accepted a job at Rinascente in Catania. However, his work does not prevent him from attending night schools and obtaining a professional qualification...
