Frag is a family affair

Frag - Born out of a passion for leather, the family business Frag Italia represents a high level of competence in the manufacture of leather chairs since 1921. Even today, with the rich experience of four generations, the work at Frag still begins with the selection of the leather. Carefully selected leathers, which are available in a variety of possible surfaces and colors, result in products that are unique and perfect at the same time. Thanks to the exceptional experience, Frag transforms the traditional material into modern seating inspired by fashion, architecture and industrial design. Frag deals innovatively with the material leather, strives for the highest quality and pays particular attention to the details. This is how chairs and armchairs are created that are recognized worldwide. The first act of crafting a perfect chair begins with a careful selection of leather hides.

Passion for Leather

Using his technical expertise, Frag then transforms traditional materials into contemporary, modern chairs, drawing inspiration from other areas such as the fashion and leather industries. Saddle leather plays a prominent aesthetic and functional/structural role in making quality chairs. The leathers in different colors are processed with modern production technologies and complemented manually with experience, passion and dedication to tradition. This ensures that each chair is unique and perfect at the same time. Frag was the first brand in Europe to use an extremely advanced cutting technique for the leather chairs. This is how seating furniture is created, such as the simple Bella chair. With a low back and its elegant, thin contours, the chair becomes the perfect piece of designer furniture. The Bella chair is available in several versions, with or without armrests, lounge design, leather legs, painted metal or wood.